Friday, August 1, 2014

The Breakdown In Foursquare's New Engagement Model

Next up for the Foursquare app, moving gamification to tips in categories. Soon you'll be able to be recognized as an expert in a category based on the number of tips that you submit. The Pando post has the feature similar to Klout or LinkedIn. To me, it sounds a lot like a knock-off of Yelp's "Elite" reviewers.

As I see it, here's the real problem with this whole thing. Gamification on entering tips presumes a requisite user experience -- if I don't ever open the app, I'm probably not going to enter tips. And since there is no check-ins any more, I haven't had any reason to open the app.

The reducto absurdum of all location experience...

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