Thursday, January 29, 2009

There Are Still Good Tradeshows

This week has been busy with a nice little tradeshow here in San Jose,
Photonics West. As I walk down the aisles, I keep hearing two things
-- comments about how the bad economy is not hurting this industry and
comments about how this show appears to be very successful for the
companies that are exhibiting here. Admittedly, real ROI can't be
measured until it all turns into orders, but this certainly looks
promising.

The overall traffic reminds me of MacWorld in that it's much, much
better than I expected or would have predicted. So, is it just these
shows, these industries, or are things just not as bad as all that?
Personally, I think that it's the right show and the right industry --
and even then, I don't think that the print pub advertising sales
people are having a good time, evenwith the crowds and the optimism.

"Must Have A Rolodex of Journalists"

Whenever anyone parses through a list, they always start by setting up filter criteria that define what is interesting and what isn't. If you're looking through a list of job postings, maybe it's listings that include the word marketing, Web 2.0 or SaaS. And in the same way, you also use filters to determine items that you use to filter out results -- intern, associate, engineer.

Recently, one of those flags that really makes me laugh is the "Must Have a Rolodex of Journalists". Say what you want about PR and the evolution of communication that takes place, what really sets me off about this one is what it says about the opportunity -- and about the expectations that the hiring organization has for the person stepping into that role.

Quick flashback to my post from December, PR and 'New Media' - What's in Your PR Wallet? -- How do bad PR people get created? By setting the wrong expectations from the start. With the "Must Have a Large Rolodex" listing, what the organization is basically saying is "we want you to cram yet-another-mediocre down a bunch of journalists throats."

What happened to the "we've got such an awesome product that we're being bombarded with inquiries and we need guidance in managing this traffic and our message?"

I know the economy is bad and finding a job, much less THE JOB, is tough. Personally, I'm looking for an opportunity and an environment that's excited about the product, because I'm thinking I'm thinking that the position isn't defined by expectations that are doomed from the start. Good luck with that.

Friday, January 2, 2009

You Could Probably Hear The 'Doh' From Where You Are

Here's a quick update on a previous post -- a post correction/addendum. In my A brief history of the financial crisis post, I referenced an article by Michael Lewis. Then, as I was clicking through Amazon, trying to secure some last minute Christmas gifts, I noticed my Amazon search history and the "you might also be interested in" section. Since I referenced the link to Liar's Poker, the book mentioned in the article, Amazon reminded me of all of the other books that Lewis has written. In case you don't remember who he is, one of these book titles might jog your memory.

Panic: The Story of Modern Financial Insanity
The Blind Side: Evolution of a Game
The Real Price of Everything: Rediscovering the Six Classics of Economics
Moneyball: The Art of Winning an Unfair Game
The Money Culture
The New New Thing: A Silicon Valley Story
Losers: The Road to Everyplace but the White House
Next: The Future Just Happened

If the sort order seems a bit chaotic, it's just following the order that came up when I searched Amazon. When the artwork showed up, it was one of those -- Oh, that Michael Lewis! And that was about the time when you heard the 'Doh'.

Happy New Year 2009

Rather than start out the year with a marketing post that I've been working on, I wanted to wish everyone a happy new year. Do you have New Year's resolutions? I don't usually do resolutions because the whole concept seems a bit strange to me -- if you've made a decision to change something that doesn't involve coordinating with a group or other calendar limitations, why would you delay the implementation of that change? Today is the day to begin following the path that leads you to the better you. Well actually, yesterday was the day.

Friday, December 26, 2008

PR and 'New Media' - What's in Your PR Wallet?

There was an interesting topic thread about PR over at TechCrunch that I wanted to point you to before the holiday break -- it currently spans across two posts from Michael Arrington.

The first is "Death to the Embargo" about TechCrunch's decision to no longer respect the idea of a PR embargo -- or to respect it selectively as they decide.

The second is "Meet Lois Whitmat the Poster-child for Everything Wrong with PR", a post that sprung from some communications between the aforementioned PR person and a new media org (tech blog that covers phones) and the upcoming CES show.

The titles pretty much sum up the focus of the post, so I won't bother quoting anything specific in the post. Both posts are particularly notable for the discussion that takes place in the comments portion of the post, so don't stop at the end of the article.

What these two posts really touch on are some of the symptomatic manifestations of the challenge for old-school marketing and PR to keep up with the real impact of change that is being shaped by new media (the same broad issue that Seth Godin captures so well in Meatball Sundae: Is Your Marketing out of Sync?).

With the embargo post, it's a case of companies, PR groups and media wrestling with what the traditional idea of "embargo" means when publishing is instantaneous and republishing is widespread. In old-school PR, there were gentleman's agreements, old-boy networks, and key media outlets. As the gatekeeper infrastructure collapses, there's a corresponding struggle to understand who are the gatekeepers that you want to respect and how do you should work with them.

To me, one root cause of these problems is a disconnect between what should be 'push' and what should be 'pull'. Traditional PR has tried to push 'news' to media, but the world is changing. Now push=spam and we want to control which social networks that we participate in. What you're seeing in these two posts are people who are struggling with the rule changes -- and the lack of rules -- and what that means. For people that don't understand the 'why' behind the marketing tools and how the why shapes the 'when' and 'how', they're going to struggle. Anyway, it's good food for thought.

Friday, December 12, 2008

A Brief History of the Current Financial Crisis

Recently, so many topic threads running through my thoughts and conversations seem to lead back to the current financial crisis. While I'm not an economic expert and this doesn't directly fall under the umbrella of marketing, I wanted to share a few links to some of the things that I've been reading, looking at, and listening to in recent weeks. While you may find a couple of these articles or posts that have some political-spin roots associated with them, my purpose in including the link isn't so much a political one as a looking at good simplified explanations of some of the issues.

The first couple of links come from the NPR radio program This American Life. If you haven't heard this one before, you are in for a treat. Each week they pick a theme and explore it through a number of interesting interviews, stories, audio essays, and radio diaries. Earlier this year, they put together a show that attempted to explain the sub-prime mortgage crisis -- but in a typical' This American Life' approach, take you inside the industry to meet and understand the people, understand what their jobs were, and to try and understand who, if anyone, was knowingly responsible for the crisis. If you want a simple, easy-to-understand explanation of the sub-prime crisis -- with interviews from people ranging from those that worked directly with home-buyers to those on Wall street, this program is a must-listen. Here's the link to the page where you can listen to it or download the podcast:
355: The Giant Pool of Money
The next episode in the financial crisis story from This American Life was put together around the time of the Wall Street bailout. Same guys, this time providing an update and an explanation of a lot of financial terms that you'll hear in the discussions about all of this. Another excellent show:
365: Another Frightening Show About the Economy
They also have a blog that tracks the ongoing, day-to-day issues associated with the financial crisis, http://www.npr.org/blogs/money/. Also worth a look.

Another interesting article comes from the Conde Naste magazine Portfolio. This article was written by the Michael Lewis, author of the book Liar's Poker, a book about his experiences working on Wall Street back in the 1980s. The Portfolio article, The End of Wall Street's Boom, tracks through some background on the sub-prime, credit default swaps, and C.D.O.s or Collateralized Debt Obligations. This one is packed with food for thought.

Finally, moving into the political end of the spectrum, I'd point you to two posts from The Daily Kos, both from the author Devilstower.
Three Times is Enemy Action from Sep 21, 2008
This post provides a backgrounder on deregulation of the financial industry going back to the S&L Crisis of the 1980s, the Keating Five, etc.

Down the Republican Rabbit Hole from Nov 16, 2008
This is a fun piece targeting some attempts to point blame for the financial crisis on Democrats and to the 1977 Community Reinvestment Act. Like many of the other pieces that I've referenced, this one does a nice job of distilling the architecture of these financial instruments of destruction into a super-simple, plain English explanation that almost works like an elevator pitch.
I know that there's a lot to read and to listen to here, but I've found all these worth forwarding. They also touch on some other aspects of our role in business that I hope to pick up in a future post.

Monday, December 8, 2008

Understanding Choice - What Controls the Decision-making Process

This last week, KQED featured an excellent radio program on factors that shape the decision-making process. This one hour feature was a Radiolab feature episode put together by WNYC Radio in New York City. If you haven't heard any of these Radiolab episodes, I urge you to look through their archives -- there are so many great ones. Basically, the shows usually do a deep dive into some complex concept, then with a combination of sound effects and excellent story-telling, explain ideas that live at the edge of science, ethics, and modern life.

This choice episode that I'm referencing here breaks down notions of whether choice is rational or emotional, some factors that may affect your decisions, and how there are some ways that your decisions can be influenced and manipulated. It's excellent food for the marketing mind.

I can't find a way to embed the audio stream, but here's a link to the Choice episode page. You can listen to the program or download the episode there. Enjoy!