Monday, December 8, 2008

Understanding Choice - What Controls the Decision-making Process

This last week, KQED featured an excellent radio program on factors that shape the decision-making process. This one hour feature was a Radiolab feature episode put together by WNYC Radio in New York City. If you haven't heard any of these Radiolab episodes, I urge you to look through their archives -- there are so many great ones. Basically, the shows usually do a deep dive into some complex concept, then with a combination of sound effects and excellent story-telling, explain ideas that live at the edge of science, ethics, and modern life.

This choice episode that I'm referencing here breaks down notions of whether choice is rational or emotional, some factors that may affect your decisions, and how there are some ways that your decisions can be influenced and manipulated. It's excellent food for the marketing mind.

I can't find a way to embed the audio stream, but here's a link to the Choice episode page. You can listen to the program or download the episode there. Enjoy!

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