That's what makes the SMX West conference even more baffling. Searching my inbox, the last time that I received an email from the SMX group was all the way back in 2011. Contrast that to the RSA conference where I probably get an email a week. There are two possible take-aways from this:
- The SMX Conference marketing team has a strategy, and that strategy doesn't include emailing people to alert them to the conference. Perhaps they don't like email or don't want to spend on email. Perhaps they only know search. Or simply underscore the importance of search. Either way, at this point, if I hadn't looked for the conference I wouldn't have known anything about it.
- I am not their target demographic. Sure I manage search marketing programs. Sure, I've been to their conference before. But maybe I don't spend enough. Maybe I'm not buying a particular set of tools that they believe in. Maybe I'm not somebody who's going to spend $2K on a conference.