Friday, February 17, 2012

Forget About Santa: Target Uses Big Data to Know if You're Naughty or Nice

Here's an interesting couple of items that I came across on Linked In. They are some great insights into the power and pitfalls of big data analytics and it's impact on marketing.

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did by Kashmir Hill with Forbes.

And the original New York Times Magazine article that her post is based upon:
How Companies Learn Your Secrets by Charles Duhigg

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