Some good marketing tidbits from Techcrunch:
The first is a link to a post on PR that came out over the weekend. 10 Words I Would Love To See Banned From Press Releases by Robin Wauters is another one of those explorations into why press releases are written to following a predictable structure and using so many of the PR-speak phrases that have become cliche. I've seen this same topic written about in a couple of places on line, but if you haven't been through it, the post does give you a sense of how tired people get with formulas and repetition. That being said, having written some of these same words and phrases, sometimes there is a strategy behind the madness.
The second post I'm highlighting, Pre Philosophy: Why are Palm’s ads the way they are? by Devin Coldewey, is an great exploration into branding, generating buzz, and whether their recent series of ads are actually helpful for selling their product. Perhaps they could have benefited from reading John Moore's blog and his discussions of creationist versus evolutionist branding.