Monday, May 30, 2016
One Great Marketing Story: Subaru Markets to Lesbians
I just came across this article from the Priceonomics site, How an Ad Campaign Made Lesbians Fall in Love with Subaru. It's a wonderful historical study of how Subaru began marketing to lesbians along with targeting several other niche demographics. I'll let you read the piece as it's really good. As someone who has worked with Japanese businesses, it's also amusing from that angle as well. Definitely a must read.