Confirmed at Apple Store: iPhone 6s Reservation System Sucks

With all of the frustration that I've been having with Apple's terrible online reservation system, I was a little worried that I might be complaining a lot while being stupid -- that if I just went over to the store, I could wait in a line that would give me access to a separate lot of inventory that was different that the online reservation system inventory.

However, any optimism on my part was quickly squashed with a visit to the Apple Store. What I learned / confirmed:

• The only inventory available in the store each day is through the online reservation system.
• There is no line at the store. The reservation system is supposed to help save you a trip to the store
• There is no way to do the leasing / upgrade program without purchasing in the store.
• There was virtually no surprise at my frustration with the online reservation system from the clerk at the store working the door.

But probably the number one thing that I confirmed with a trip to the Apple Store is that the online reservation system SUCKS.

It really is kind of astonishing to me how a brand that I used to value so highly could become one that generates such anger in me now.