This is probably the best analysis of humor and why there is no conservative version of The Daily Show. Waiting for the Conservative Jon Stewart: A unified theory of why political satire is biased toward, and talk radio is biased against, liberals in America by Oliver Morrison is truly a worthwhile read. It explores theories of humor and the differences in the kinds off storytelling that work for liberals and conservatives. If you're a marketer and you tell stories, it's probably worth reading it for that reason alone.
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