Thursday, April 5, 2012

Advertising: In-game Product Placement

Here's an interesting piece I came across yesterday talking with EA about in-game product placement advertising.

Four Types of Advertising Are Emerging in Social Games, EA Says, by Tricia Duryee at All Things D.

What I think is particularly noteworthy is not the in-game aspect, but the "how you structure the ad" aspect. It's definitely an interesting read and worth reflecting on.

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