Thursday, June 16, 2011

An Interesting Series of Posts on Daily Deal sites like Groupon, Techcrunch has been running a series of posts on Groupon and daily deal sites. As a consumer I don't use Groupon and as a marketer I've questioned some of the strategy behind daily deals, so initially this series didn't interest me very much.

However, as this Techcrunch series by Rocky Agrawal has evolved, it really opened my eyes to some serious issues with these sites and their programs. As a professional marketer, you should read this series, even if you don't use Groupon personally or as a program.

Here are the links:

Why Daily Deals Are Becoming A Raw Deal
Groupon Was “The Single Worst Decision I Have Ever Made As A Business Owner”
Google Offers Is A Cheap Knockoff
Why I Want Google Offers And The Entire Daily Deals Business To Die
Why Groupon Is Poised For Collapse
Why All The Daily Deal Hate?
Daily Deal Providers May Be Violating Consumer Protection Laws

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