While it's been obvious for some time, with the announcement of the election results, we now have another testament to the power of next-generation, long tail marketing.
Here's an examples of what I mean - Fund raising...
When you break down the high-volume, small contributor element of the Obama campaign fund raising, you're really talking about a Long Tail model. But the thing to highlight is not just that many individuals used the web to contribute small amounts - that same approach has been available and used since Howard Dean, but that Obama made those contibutions important. Valued. Engaged. Essentially, by providing this broad-based audience with a product that they could use, that they could believe in, Obama connected with his customers and was able to get them to become more involved than the sideline political spectator.
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