Change.gov -- I just saw this yesterday and went to the site this morning. Getting ready to start a new venture? Create a web site. But Change.gov isn't just brochure-ware. There are places to submit your email address, to provide suggestions, and to get engaged. Consider some of the Web 2.0 elements that they could add:
- Dell uses Salesforce.com's "Ideas" engine to enable their users to suggest ideas, vote on them, and shape the direction of products on services. Imagine the Ideas engine applied to government.
- Amazon.com has ridden user-authored reviews to help drive their business far beyond many of their competitors. Imagine applying user-authored reviews to government.
- Social networking and community used to be things that were assembled through physical activity on main street. During the era of radio, people gathered around radios and that shaped their relationship with the government. Imagine the social networking model applied to government.
One fundamental aspect of all of these elements is that they require community participation, customer participation, and real involvement. Ultimately -- as demonstrated during the election process -- Obama's ability to engage his customer base and get them to participate may wind up being the secret sauce in leveraging Web 2.0 technology to make transformational changes to the government.
I think that the possibilities look very interesting. What do you think?