Monday, May 19, 2008
Juice: The Creative Fuel That Drives World Class Marketers
Here is another book recommendation and another trip down the creativity thread. The book is Juice: The Creative Fuel That Drives World-Class Inventors. This one's about inventors, inventions and inventive thinking, but what's really going on here is an exploration of the addictive nature of creative energy and some of the structure and process around creating and inventing. The book is part technology history, part business book, and part recipe, but it's a great read.