Monday, July 23, 2018

Salesforce.com Brand Identity in Conflict over Relationship with US Customs & Border Protection

If you've seen any Salesforce company presentation over the years, you'll most certainly have seen them promote their corporate culture of philanthropy, community and equality. Not only do they frequently promote aspects of these values at Salesforce events (from their work with non-profits to their community service efforts), CEO Marc Benioff got a lot of visibility in recent years directing the company's stance on gender equality and gay rights in a fight against some repressive state laws. But now Salesforce's idealistic brand identity is coming into conflict over it's relationship with US Customs and Border Protection.

This story from Gizmodo, Salesforce Faces Boycott Threat as RAICES Rejects $250,000 Donation Over CBP Contract, has a great overview of the controversy.

This will be an interesting one to watch and see how it plays out.



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