Tuesday, April 11, 2017

Pro Mac Users: Your Negativity May be Working

I saw this the other day on Macrumors and I wanted to share. 'Constant Negativity' From Pro Users Led Apple to Develop Modular Mac Pro, Which May Not Ship Until 2019. Here's a snippet:
Apparently, the negative response to the MacBook Pro with Touch Bar, which many complained was not oriented towards pro users, was a major factor. Apple saw a surge of orders for older MacBook Pros instead of the new model, and that, combined with the reaction to the LG 5K display and the "constant negativity" from professional users, led Apple to "double down on professional users."

The decision to move ahead with a modular Mac Pro replacement was made "in recent months" with development starting "only a few weeks ago," suggesting it's going to be a long wait.
Of course, none of that really gets to other questionable aspects, like how many generations of USB-C will we have to see before it actually becomes something with an ecosystem, how long before they decide that the audio port must be removed from all of their other devices, or that classic, looking for MagSafe.

But let's not kid ourselves -- the idea that Apple "may" have a new Mac Pro system design in two years and that this represents a "recommitment" to pro users is laughable. First and foremost, at the heart of this issue is what is commonly referred to as a roadmap issue. That means that within management and planning, they now have a perception that they've sort of missed the mark. Not FAILed. No, it couldn't be that. So instead, their going to hedge their bets and try and promise something further down the road. But it's not like their designing something like an autonomous car that's never been done -- these are desktop and notebook computers and they have a pretty clear historical track. I mean think about that. Apple needs two years to design and bring to market a desktop computer? 

So, while I'm optimistic that Apple may actually start making Apple products again, this "rumor" seems a bit more like a Trump distraction tweet than actual insight into the roadmap at the Fruit.

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