As I wrote on Twitter, my number one take-away from Dreamforce this year is that it is oversubscribed. While Apple's World Wide Developer Conference sells out in minutes, they cap the number of attendees. With WWDC, they recognize that there's a limit on the number of people that they can support. In contrast, Dreamforce just keeps selling tickets. And giving away keynote and tradeshow conference badges. The inevitable result is that whatever extra buffer they try to build in to accommodate the crowds, there are always more. Every Dreamforce that I've been to has felt overcrowded and strained as a result.
This year is the first year that I attended the final Q&A with Marc Benioff and Parker Harris. I was curious whether there would be any discussion of the overwhelming crowds or features or anything meaningful. Instead, it felt like a semi-scripted feel good meeting that had lots of people saying the same message, "that they thought that this Dreamforce was the best ever". Kind of like an excited child working through a candy bowl and told, "you're going to have to stop when you get to one you don't like."
In sum, I would say -- not the best one ever by my measure, but I suppose it depends on how you measure best. It was certainly better than the pouring rain year, weather-wise.
I'll follow up with posts on some specific Dreamforce topics:
- The New Lightning Interface
- Salesforce email sync gets a slight update
- Maybe more...