Marketing Cliches and Meaningless Words: Rock Star

Here's a link an amusing piece I came across from the New York Times Magazine. How 'Rock Star' Became a Business Buzzword by Carina Chocano is an amusing look at that iconic modern recruiting phrase. These days, it's become so common, it probably vanishes when you read it, but it's also one of those phrases that no recruiter can do without.

For me, one of the funny things about marketing writing is that on some level, you almost need phrases like this. These little phrases are the things that, while they don't really communicate anything meaningful, communicate to your unsophisticated audience that this is a promotional piece, that this is marketing writing. Your recommended daily requirement of puffery has been achieved.