Tuesday, August 20, 2013

An Interesting Cross-section of Marketing Spending

I came across this post, The Battle for the Marketing Cloud, on Pandodaily yesterday. Mostly, it's an overview of the current dynamics of the market for marketing software. However, there's an interesting tidbit in this, an overview of marketing program spend percentages -- it's something that you might find useful in presentations and benchmarking your own programs.

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