Sunday, September 25, 2011

Geico Guinea Pigs - Awesome Multi-dimensional Ad Campaign

Because they run so many ads, most of us have seen at least a few Geico commercials. Some of their thematic concepts can be rather tired and they seem to have no hesitation about continuing to ride them into the ground. But when it comes to advertising campaigns with creative ideas and humorous concepts, they also seem willing to take some chances.

They have a new Guinea Pig ad that had me laughing when I first saw it broadcast. Sure, it used the tired old talking animal approach, but it took it and used it in some different ways. It was altogether unexpectedly good. Good enough that it got a word-of-mouth recommendation from me to my girlfriend. It got even better when she pulled up the YouTube video on her iPhone -- and they included a link to download the Geico Guinea Pig game for her phone. I know what you're thinking -- the game is going to be really crappy, right? Wrong. It was actually a reasonably well done little casual game -- surprisingly well done. We were suitably impressed.

So, hat-tip to the team at Geico and here's a little word-of-mouth viral push: a link to the Geico Guinea Pigs YouTube video -- good marketing!

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