Setting the Stage for a Branding Case Study
Apparently, Paris Hilton appeared on Good Morning America recently and was asked (more or less), "aren't your 15 minutes up?" She walked off the set. Keeping in mind that both Paris Hilton and Kim Kardasian launched their brand at a similar time and through a similar path, it's an interesting comparative analysis between the two celebs and their brands:
- Why is one still viable while the other has jumped the shark?
- Are there differences in programs and practices that have driven the success of one or the failure of the other?
- Are there specific PR or branding blunders that stand out?