Sunday, November 8, 2009

Updated: Marketing the Social Gaming Ecosystem - A Series of TechCrunch Posts

Over the weekend, I was following a series of posts on Techcrunch that I wanted to share with you. As I've mentioned before, in following the job boards, there are a couple of types of jobs in the marketing category that I see popping up a lot recently. One of those revolves around marketing and lead gen for an assortment of social network start-ups. While there are trade-offs with any opportunity and any work environment, this is an interesting look at one market where the demand for marketing people is active. Hopefully, you'll find it educational. Caveat Emptor.

Here are the links presented in the order that they were posted:
Social Games: How The Big Three Make Millions
Scamville: The Social Gaming Ecosystem Of Hell
Two Companies That Said No To Social Media Scams
How To Spam Facebook Like A Pro: An Insider’s Confession
Scamville: Zynga Says 1/3 Of Revenue Comes From Lead Gen And Other Offers
Zynga Takes Steps To Remove Scams From Games

Techcrunch has continued to follow this story. Here are three more links on the topic.
Offerpal Tries Out A New CEO. Shukla, Queen Of Scams, Is Out.
ScamVille: New Offerpal CEO Admits Mistakes, Makes Bold Promises
Zynga CEO Mark Pincus: “I Did Every Horrible Thing In The Book Just To Get Revenues”

More news. After Zynga's CEO vowed to remove this type of advertising, they started running again. An interesting aspect is that they actually tweaked Michael Arrington's account so that it wouldn't display any of the offers. Here are more links:
“Horrible Things” Slink Back Into Zynga
Zynga’s FishVille Sleeps With The Fishes For Ad Violations
Zynga To Remove All In Game Offers

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