More on Disclosure - Best Practices from WOMMA

When I was looking for a quick roll-up of something brand and word of mouth related, one of the first places that I looked was John Moore's Brand Autopsy blog. In addition to some analysis, he links to a webinar from the Word of Mouth Marketing Association.

For your convenience, I've embedded it here.

SHORT VERSION | Ethics and Endorsements: What is Adequate Disclosure?

View more presentations from Word of Mouth Marketing Association.

Enjoy.