With my blog-posting frequency, you might expect that this means the project has been shelved, but I don't think so -- the whole thing has been actively churning in my head for a couple of weeks. That being said, here is the business school Reader's Digest Cliff Notes version. Call it a bullet-point outline of some of the premises.
- Down From Above versus Up From Below is a thematic tool that can be used to describe the authority by which we make choices.
- Down From Above revolutions happen when Above is not in tune with a broad base of Up From Below.
- Effective marketing attempts to understand the internal drivers that comprise Up From Below
- Modern Down From Above attempts to use the illusion of Up From Below to sell Down From Above.
- Up From Below revolutions gain energy when Below learns that their decision architecture is being manipulated or that the Architecture of Above is based on lies, deception, or misrepresentation.
- Individuals are very passionate about Up From Below