tag:blogger.com,1999:blog-3947395426080247578.post1258678475315791189..comments2024-02-23T02:17:04.141-08:00Comments on Marketing to Me: Food Brands: Kitchen Basics Stock Sucks Now. New owners. New recipe.yaMarketingGoomerhttp://www.blogger.com/profile/16863578175510221995noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3947395426080247578.post-51033316723075292652017-01-09T13:07:22.830-08:002017-01-09T13:07:22.830-08:00Thanks for reading and thanks for your comment. We...Thanks for reading and thanks for your comment. We still haven't found a definitive replacement for Kitchen Basics, but we have mostly stopped buying it. Of late, we've been using Costco's Kirkland Organic Chicken Stock. Like the reformulated Kitchen Basics, it is a bit more chicken flavor with a lighter color. The funny thing about the Costco product, it looks like it uses turmeric to add some yellow color to it.<br /><br />I suspect that the actual driver for the reformulation on Kitchen Basics was to lower their costs. Ah well, again, thanks for commenting.yaMarketingGoomerhttps://www.blogger.com/profile/16863578175510221995noreply@blogger.comtag:blogger.com,1999:blog-3947395426080247578.post-88688888074125801092017-01-06T12:02:07.943-08:002017-01-06T12:02:07.943-08:00HI I know this post is old but I just found it to...HI I know this post is old but I just found it today. Thought I was losing my mind! I had a lot of KB stock in my pantry so I hadn't noticed the change. When I went to the market- I too noticed the color change. Thought I had grabbed an unsalted one- but no "Original" was what I had. Took it home and from the minute I opened it I knew it was wrong. It looks and tastes really thin. If I want broth I would buy broth. I use(d) KB all the time. My recipes don't taste right now and it isn't because they lowered the sodium. I called the phone number on the box and a nice man told me there was a reformulation with "less carrots" . I said Why? <br />He mentioned something about customers wanted more protein and less salt. Ugg. I'm with you now I have to find something else to use. The change really bums me out. I know First World problems but still...:) Thanks for letting me vent. joneillnoreply@blogger.com